At 18 years old, I set out on a life changing adventure, travelling around Australia in my van for 10 months away from home. Long days spent chasing the coast, sleeping by the beach, meeting new people and living simply completely changed my perspective and slowly sparked the idea of creating my own clothing brand.

Based in Newcastle, my brand is inspired by the laid back coastal culture that makes Australia so special. Clothing should feel effortless, pieces you can throw on after a surf, wear on a road trip, or take from the beach straight into everyday life. That’s why every item is designed with comfort, quality and versatility in mind.

I want to continue focusing on creating timeless pieces using high quality fabrics that not only look good but are made to last through everyday wear. More than anything, I want people to feel confident and comfortable in what they’re wearing. My goal is to create clothing that captures that carefree coastal feeling while building a brand that people genuinely connect with.